Most plumber websites are photo galleries of boilers and a phone number buried under a chat widget. ChatGPT and Google AI Overviews do not quote those galleries. They quote short, factual sentences with a place name and a constraint (24-hour, landlord, commercial).
Get AI Pages compiles that brief: area served, call-out pattern, services, and FAQs written as people ask at 2am. The public page is readable for a human who still wants a form. The /llms.txt file is the machine copy.
You do not need ten city microsites. One honest pack for Leeds, or Manchester, or your real patch, beats a thousand thin pages the models have already learned to ignore.
What the pack contains for plumbers
- Call-out hours and the towns you actually cover
- Services in plain language (leak isolation, not 'complete plumbing solutions')
- FAQs such as night rates, Gas Safe, and landlord jobs
- JSON-LD LocalBusiness + FAQPage on a stable URL
Examples
- Leeds emergency plumber/p/leeds-emergency-plumber
- Sheffield trade bookkeeping/p/sheffield-trade-bookkeeping