llms.txt explained for small businesses

llms.txt is a proposed well-known URL: a markdown file that tells language-model crawlers what a site is, with links to the pages worth reading. It is not a law. It is a courtesy with growing support.

The file is a brief, not a dump

A useful llms.txt starts with the name, a one-line description, and a handful of links. It is closer to an executive summary than to a mirror of the CMS. If you paste the entire blog, you have rebuilt robots.txt’s opposite and helped nobody.

Always pair it with HTML

A markdown file floating without a human page is easy to ignore and hard to trust. Get AI Pages always publishes /p/slug for people and /p/slug/llms.txt for machines, with the markdown linking back to the HTML. You can additionally put a copy at your own domain’s /llms.txt that points at the hosted pack.

What to put in it

Name, one-liner, area, services, FAQs, and the canonical URL. Leave off growth metrics you would not put in a Companies House filing. If you would not say it to a journalist, do not say it to a crawler.